Alongside the written word, the business world communicates with voice, video, graphics, music and animation in software applications, distance learning and corporate training materials, internet sites, satellite and web TV, games and, of course, traditional and multimedia corporate presentations.

In order to maximize success and be sure that games reflect accepted perspectives of national history and religion, I control every aspect of the process through my quality assurance procedures:

• The Impact of Culture

• Games stories, characters, type of action, the symbolic meaning of colors, numbers, accepted levels of sex and violence, and many other factors impact the success of localized games.

• Different cultures have specific game genre and style of play preferences.

• Culture influences the preferred result for a losing game character.

• Popularity of third-person vs. first-person games varies.

• Music-the same game may be released with a dance soundtrack in the U.K. and a rock soundtrack in Australia.